A welcome message from our CEO & Founder

A welcome message from our CEO & Founder

Simon Hudson, Founder & CEO welcomes you to Chedar & discusses the benefits of onchain loyalty

Simon Hudson, Founder & CEO welcomes you to Chedar & discusses the benefits of onchain loyalty

News

News

April 3, 2024

April 3, 2024

Welcome to Chedar 🫶

I am extremely excited to be writing this and welcoming you to the Chedar 🧀 eco-system. As we embark on this new journey, I wanted to give a quick background on how we got here and what our plans are moving forward.

The Newsroom is a place where as a company we will share official updates, but also a platform where I can personally share insights and updates about the things behind the scenes.

Today is day one and we are early in the development of Chedar, however we have been busy building and exploring the space of brand loyalty and the blockchain since 2021. The road ahead is super exciting and I am looking forward to sharing with you the progress of our development over the coming months. I have included a couple of paragraphs about how we got here today and look forward to sharing the journey together. Please reach out to me on Twitter (X) or Farcater, it is always great to connect.

Thanks for pulling up and catch you on the next post ✌️

/Simon

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The early days

Back in late 2020 towards the end of lockdown, our company Cheeze.com identified an opportunity to bring photography to the blockchain. For the few years following, we spent time navigating the web3 storms and building an understanding of exactly how the blockchain and web3 could be used.

It was during late 2022 when we stumbled upon a way for brands to license content and reward their loyal customers using blockchain tech. Off the back of this we joined the Mastercard Startpath accelerator in early 2023 and spent the majority of last year understanding brand loyalty.

Having spent time working with major brands and digging deep in the loyalty space with focus groups around the world, we realised there was a true need for a central exchange for consumers to trade and swap loyalty points. Not only would this open new opportunities for the most loyal, but would also unlock new revenue streams for others and help brands reduce an ever climbing liability surrounding loyalty currencies.

So in our final pivot and with the latest a-ha moment we set forth to help bring brand loyalty onchain.

Cheeze x Chedar

In January this year we announced we would be separating Cheeze and Chedar into two entities. This would allow us to double down on developing innovative solutions to help brands engage deeper with their customers. Cheeze could now become a dedicated brand loyalty business.

Chedar would then be able to become a dedicated onchain trading exchange for loyalty points. We would also be able to explore the possibilities of bringing our own $CHEDAR token to market. A transactional and loyalty token. Users of the trading exchange would require a $CHEDAR balance to trade and swap points, in addition communities and projects who are yet to have a loyalty program could now offer one to their audience.

As we set out with the development of the Chedar infrastructure and launch of our $CHEDAR coin, Chedar will be incubated by Cheeze. In the future the plan is to work towards making Chedar decentralised.

Next Steps

As mentioned above, today is day one for Chedar. Over the coming months our goals will be to form the partnerships needed with Market makers, launch pads and centralised exchanges ready for our $CHEDAR TGE. In addition we will be hard at work developing the tech for the trading exchange and forming partnerships with brands. We are busy at work and excited for whats to come. Be sure to follow our journey on X and Farcster. I look forward to updating you as we progress.


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Chedar is incubated within Cheeze, Inc and plans to progressively decentralize over the coming years. We believe that decentralization is critical to creating products that are accessible to everyone.

The Chedar Foundation. All rights reserved. © 2024

Chedar is incubated within Cheeze, Inc and plans to progressively decentralize over the coming years. We believe that decentralization is critical to creating products that are accessible to everyone.

The Chedar Foundation. All rights reserved. © 2024

The Chedar Foundation. All rights reserved. © 2024